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AMARA AUTOMOTIVE  ·  THE ELECY 

YOUR NEW DAILY.

LIKE DRIVING, BUT BETTER.

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THE MISSION

AMARA IS ONE CAR-OBSESSED ENGINEER WHO LOOKED AT THE FUTURE OF TRANSPORT AND THOUGHT - SOMEONE HAS TO FIX THIS. SO I BUILT THE ELECY.

NOW TO PROVE IT, I'M CYCLING IT AROUND THE WORLD. 
Tamara Ivancova (unreasonably ambitious)
Engineer turned Founder  of Amara

TAMARA IVANCOVA

ONE
ENGINEER.

I started in Formula One at fifteen by posting handwritten letters to every team on the grid. No connections. Just conviction.

Making cars go faster stopped being enough. So I left, founded Amara Automotive, and built the Elecy alone in a workshop in Southampton.

15

FIRST F1 PLACEMENT

20

LEFT F1 THEN FOUNDED AMARA

25

LAUNCHED ELECY BY CYCLING IT AROUND THE WORLD

THE ELECY

ONE
MACHINE.

A fully enclosed, four-wheeled eBike. No licence. No emissions. No tax. No parking problems.

Designed to replace the most common car journeys - the short solo ones, that are already perfect for cycling.

4

WHEELS

eBike

CLASSIFICATION

65kg

WEIGHT
(EMPTY)

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THE WORLD TOUR · 2026

THE MOST IMPORTANT
LAP EVER RACED.

My thinking was simple: what better way to prove it works than to cycle it around the world? 30,000 km. 23 countries. Solo and unsupported. Two simultaneous Guinness World Record attempts.

30k

KILOMETRES

23

COUNTRIES

4

CONTINENTS

2X

GUINNESS WORLD RECORDS

AS SEEN ON:

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SUPPORT THE MISSION

THIS IS HAPPENING.
BE PART OF IT.

I'm looking for partners who believe that mobility can work differently — and want to be part of the story as we set a new standard across the transport sector. 

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